Lo tide jewelry

www.lotidejewelry.com

BRANDING + VISUAL IDENTITY

BRAND STRATEGY

THE ROOTS OF LO TIDE LIE IN SOUTH FLORIDA INSPIRED BY THE BOHO SURFER, FREE-SPIRITED GYPSY AND SALTY SUMMER DAYS. EVERY PIECE IS HANDMADE WITH THE HIGHEST QUALITY MATERIAL BY THE DESIGNER IN HER STUDIO. WE WANTED TO CREATE A BRANDING PACKAGE VERY MUCH EVOKED THOSE SAME FREE SPIRITED FEELINGS WHILE DRAWING MOST OF OUR INSPIRATION FROM A SURFER LIFESTYLE.