KATY WHITTINGTON IS A FITNESS TRAINER + SOON TO BE HEALTH COACH LOCATED IN JUPITER, FLORIDA. SHE STRIVES TO MAKE HER CLIENTS FEEL JUST AS GOOD AS THEY LOOK. BECOMING A BETTER VERSION OF YOURSELF DAY AFTER DAY AND LIVING A WHOLESOME LIFE IS AT THE CORE OF HER BUSINESS MODEL. KATY IS A WIFE + MAMA AND BELIEVES IN LIVING HEALTHY AND THEN GUIDING OTHERS TO DO THE SAME. 

 

WE WANTED TO CREATE A BRAND IDENTITY THAT FOUND A BALANCE BETWEEN THE MASCULINE + FEMININE AND FUN + SOPHISTICATED. KATY IS A STRONG FEMALE INFLUENCE AND IT WAS IMPORTANT FOR US TO HAVE A POP OF PINK THAT COULD BE USED THROUGHOUT. 

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WE WERE SO HAPPY WITH THE OUTCOME AND WILL CONTINUE TO EXPAND ON THE IDENTITY OF HER BRAND AS SHE MOVES INTO BECOMING A HEALTH COACH.

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