GET FIT WITH WHITT

www.getfitwithwhitt.com

BRANDING + VISUAL IDENTITY

BRAND STRATEGY

KATY WHITTINGTON IS A FITNESS TRAINER + SOON TO BE HEALTH COACH LOCATED IN JUPITER, FLORIDA. SHE STRIVES TO MAKE HER CLIENTS FEEL JUST AS GOOD AS THEY LOOK. BECOMING A BETTER VERSION OF YOURSELF DAY AFTER DAY AND LIVING A WHOLESOME LIFE IS AT THE CORE OF HER BUSINESS MODEL. KATY IS A WIFE + MAMA AND BELIEVES IN LIVING HEALTHY AND THEN GUIDING OTHERS TO DO THE SAME. 

 

WE WANTED TO CREATE A BRAND IDENTITY THAT FOUND A BALANCE BETWEEN THE MASCULINE + FEMININE AND FUN + SOPHISTICATED. KATY IS A STRONG FEMALE INFLUENCE AND IT WAS IMPORTANT FOR US TO HAVE A POP OF PINK THAT COULD BE USED THROUGHOUT. 

WE WERE SO HAPPY WITH THE OUTCOME AND WILL CONTINUE TO EXPAND ON THE IDENTITY OF HER BRAND AS SHE MOVES INTO BECOMING A HEALTH COACH.