This is a hot topic because a lot of people are busy doing all the things for audience growth, getting people into their world, and getting people onto their mailing list...but not all of those people are converting to clients or customers.
Let’s dive in deep on a couple of reasons as to why your audience may not be buying.
1. They don’t know how to work with you.
I do a pretty decent job of sharing how to work with me, but I could definitely do it more than I do now! I still get dm’s from people asking how to work with me because they just aren’t aware.
We, as the entrepreneur, are surrounded by the work that we do. So for us, it feels mundane. But for new people coming into our world, they don’t know! We assume that they are exploring our website and social media profile, but that is an expectation that we need to drop! People don’t typically know how to work with us, so it's on us to help them learn how.
One easy thing you can do is introduce your offers at least once a week on social media. Let them know how they can work with you and let them know the details. For example, this offer is great for a person who is needing *fill in the blank*. You want to make sure that you are not only sharing the ways to work with you but also giving them an easy “yes”. Knowing how your offer is made specifically for them gives them the ability to say yes easily.
2. The offering is overcomplicated
When an offering is overcomplicated, the buyer has decision fatigue. Because they aren’t sure which one of your offers is right for them. We want to make sure that when we share about our offers we are also sharing the why and the who this offer is perfect for.
Another reason buyers have decision fatigue is due to too many offers. I am all about having 1-2 core offers that are forward-facing offers. Anything else that you may have can be something that you can sell on the backend to your existing clients who have already purchased one of your core offers.
The reason why I like to have 1-2 offers is because of decision fatigue for your buyers and because it makes it really easy for you to get known. It also helps you create credibility for the 1-2 specific things you do super well. It allows you to double down on those 1-2 offers. It allows you to be really clear about what you do, how you do it, what you solve, and who it’s for.
3. They aren’t sure what you are all about
This can be because you aren’t showing up and humanizing your brand enough or creating enough trust in your business. What this means is that you are probably showing up the minimal amount that you can, which is fine, but you need to make sure that you are building trust along the way. You’re always wanting to create an experience and a connection with every single person who comes into your audience. This doesn’t mean that you have to communicate with everyone 1:1, but it does mean that you need to engage. This can look like engaging in the comments, sharing stories daily, making sure that you respond to DMs, and overall creating a human experience.
That way, when you do go to sell, these people know you exist and have a connection with you. Humans want to buy from other humans. We like to know your story, what you’re up to, what you like to do, and what you have in common with the people we spend our money on. This has to do with conscious spending practices. As things evolve, consumers want to know where they are spending their money, what the person is all about, do we see things similarly, etc. Then we feel good about where our money is going.
Make sure that you are showing up and saying this is who I am, this is what I focus on, this is my area of expertise, this is what I’m an expert at. Here are the 1-2 ways that we can work together. If you are this type of person, this offer is for you and if you are this other type of person this is the offer for you. And here is how we are going to work together in that container. This makes it really easy for them to decide if this is or is not for them. We want an easy, quick decision from our audience as we are moving through that trust-building and humanizing process.
How You Can Build An Audience That Is Ready To Buy
Even If You Have Less Than 1000 Followers On Instagram™,
Not A Lot Of Time On Your Hands
Or Are Just Getting Started In Your Business
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