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  • Writer's pictureNikki Arensman

🤐 The BIG Lie!

One of the most common questions I get from entrepreneurs and solopreneurs like you is “How do I build a binge-worthy brand and a community full of my dream clients that want to be part of EVERYTHING I do?”

Let’s talk about that.

Here’s the BIG lie...

Most people believe that in order to have a binge-worthy brand and an active, engaged, sign-me-up-for-everything community, you have to be half-way to *big*.

Bigger team.

Bigger bank account.

Bigger email list.

Bigger offers.

Bigger reputation.

It’s an understandable lie...the brands you see that are slaying it are the ones that are bigger...

But the TRUTH is…

They got bigger BECAUSE they did this brand strategy work FIRST.

Your brand strategy has to come before you have the bigger team, bank account, email list, offers, and reputation.

Target wouldn’t be Target if they waited until they were ready to have their brand strategy figured out. They’re Target because they have clear messaging and they know what their customers need before their customers know themselves.

You DON’T have to be BIGGER to do this brand strategy work but you DO have to do the brand strategy work if you want to BECOME bigger.

Sending love,


P.S. - People often mistake what brand strategy is and think they’ve done it when they haven’t (hint: if you’re not getting the amount of clients or cash you want, you’re probably in this boat).

I’ll tell you why going on Pinterest or Google and doing it on your own is actually hindering your business’ success (and what to do instead) in my next email. The subject line will be “Waitlist now OPEN” so you can be on the lookout!

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